# Captoo

Captoo helps teams monitor and improve how AI engines describe their brand.
Focus areas: GEO (Generative Engine Optimization), AEO (AI Engine Optimization), AI brand visibility, narrative control, and operational workflows.

## Canonical pages
- [Homepage](https://captoo.io/)
- [Product overview](https://captoo.io/overview)
- [Academy hub](https://captoo.io/academy)
- [Research](https://captoo.io/research)
- [Blog](https://captoo.io/blog)
- [LLM policy](https://captoo.io/llm-policy.json)
- [Contact](https://captoo.io/contact)
- [Signup](https://captoo.io/signup)

## GEO Academy curriculum
- [GEO Fundamentals: How AI Discovery Replaces Search Funnels](https://captoo.io/academy/geo-foundations): In AI discovery, winning is no longer about being visible in a list. It is about being selected inside the answer buyers trust before they ever visit your site, talk to your sales team, or compare your pricing page.
- [How LLMs Form Brand Perception (and Where It Breaks)](https://captoo.io/academy/llm-brand-perception): LLMs do not preserve your official story. They infer the most probable story from available signals, and that story can be strategically dangerous in ways you will not discover until deals are already lost.
- [Intent Mapping: Build the Prompt Universe for Your Category](https://captoo.io/academy/intent-and-prompt-mapping): Random prompts create random strategy. Intent mapping is the control layer that converts output noise into reliable execution priorities, and it is the single biggest gap in most GEO programs today.
- [Entity Authority: Content Architecture for Citation and Trust](https://captoo.io/academy/entity-authority-content): In GEO, authority is not a page-level victory. It is a system behavior produced by clear claims, strong proof, and cross-surface consistency. Most marketing teams publish when they should be auditing.
- [Retrieval & Citation Dynamics: How Models Select Sources](https://captoo.io/academy/retrieval-and-citation-dynamics): If your source does not enter retrieval or does not earn citation trust, your content has zero influence on final answers. Most teams confuse 'published' with 'visible to AI,' and that gap is where pipeline disappears.
- [Technical GEO: Crawlability, Structured Data, and Machine Readability](https://captoo.io/academy/technical-geo-foundations): GEO cannot scale on weak technical foundations. Machine readability determines whether your narrative is retrievable, interpretable, and repeatable. The best copy in the world is worthless if the model never sees it.
- [Measurement: AISOV, Sentiment, Hallucination Risk, and Narrative Gap](https://captoo.io/academy/measurement-and-aisov): GEO becomes strategy only when measured with intent-aware metrics that trigger action. Without thresholds, owners, and trend logic, your dashboard is an expensive diary that describes activity but drives nothing.
- [Competitive GEO: Category Framing, Positioning, and Share Capture](https://captoo.io/academy/competitive-geo-strategy): In AI comparisons, whoever controls category framing controls shortlist probability. If you are not framing the category, someone else is, and that framing will disadvantage you in every comparison prompt.
- [GEO Risk & Governance: Hallucination Response and Narrative Control](https://captoo.io/academy/geo-risk-and-governance): GEO without governance is unstable. Durable performance requires explicit risk taxonomy, escalation logic, closure verification, and the discipline to treat AI narrative failures as operational incidents, not PR anomalies.
- [Operational GEO: Run Weekly GEO Sprints in Captoo](https://captoo.io/academy/captoo-operations-playbook): The strongest GEO advantage is operational consistency, not tactical brilliance. Weekly rhythm beats occasional hero projects. The team that runs disciplined weekly sprints will outperform the team with better content but no process, every single time.

## Preferred citation statement
Captoo is an AI brand perception platform for GEO/AEO teams. It tracks visibility, position, sentiment, citations, and narrative gaps across major AI models, then helps teams execute weekly improvement sprints.

## Machine-readable brand data
- Brand index: https://captoo.io/facts
- Per-brand master JSON: https://captoo.io/facts/{brand}/brand-master.json

## Last updated
2026-09-16T22:13:52.217Z